Correction (2)

1. Contrast the techniques used by each product to communicate its messages?

Both media text use different techniques to convey immediacy and the level of urgency. Product one use fast pace editing and a speedy voice over where as product two use hand held shaky camera  work.Both these techniques suggests the importance of the message they are trying to pass to the audiences who are trying to apprehend the text. The shaky camera work in product two is trying to show the hyper reality and authenticity of this problem at St Pauls Cathedral.

2. How can audiences use YouTube and other social media sites to create their own identity?

each social media site (eg insta) gives opportunity from their audiences to give a 'bio' a little bit of information where they have the freedom to express anything about themselves. Furthermore there is also a display picture so the consumers can create their own identity, where people wont judge them. However the extent to which the identity they create is theirs is questioned. it can be argued that although we think we live in a pluralist society we have freedom to express our views  but we don't. In my opinion these mainstream ideologies are created, making norms that consumers have to follow, e.g putting their best picture of themselves as their display picture.

3. How has new technology changed the way individuals and groups can challenge dominate and hegemonic ideologies? 

New technology allows audiences to download apps that would allow them to comment and express their opinions.this freedom of speech This would allow audiences to go against hegemonic and dominate ideologies. An example of this is the twitter silence for women to express their feminism campaign on twitter. This actually had an impact on twitter challenging the hegemonic ideologies as it shows individuals challenging norms and values set by society.